Users will soon have a fresh option that allows them to reduce the amount of artificial intelligence-produced content appearing in their streams. This step comes as the company announced that it presently contains over 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread release. This development coincides with a surge in AI content, fueled by recent video-generation tools.
AI Proliferation Online
It has been noted that almost a tenth of the fastest-growing channels on a competing service primarily display AI-generated videos. A significant portion of this content is deemed “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we want to provide users the ability to increase or decrease of that, according to their own likes,” said a spokesperson.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its app identified as made with AI. In total, over 100 m pieces of content are uploaded to the platform daily, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Viewers will be able to reduce or increase the amount of AI content they see by opening the content preference feature in the application and choosing the AI content topic. Additional categories that currently be modified under the setting encompass news, fashion, cosmetics, and movement.
Content Labeling and Policies
The platform’s policies oblige content makers to tag lifelike artificially created content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will from now on apply an “AI-made” watermark to content made using its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This measure is designed to stop users from trying to evade the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2m AI literacy fund for experts and organizations to develop informative material about using AI responsibly. This initiative will benefit charitable organizations specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during discussion over proposals to make redundant numerous safety staff in the UK. It is expected to eliminate 439 jobs in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but AI can safeguard staff by eliminating the most graphic content before it has to be seen by people. The platform announced a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
